Gira uses cookies for websites in the gira.com domain. By using our website, you agree to the use of cookies. Our Data Protection Declaration contains more information about the cookies used by us or third parties and the ways in which you can deactivate cookies.

Ok

Gira and sustainability
Report 2017

"Digitalisation" - looking to the future The fast advances in digital transformation in almost all areas of our lives and the resulting networks are topics that affect us probably more than any other. This is not without reason – after all, 20 thousand million devices are already networked around the world today. By 2030 this sum will reach half a billion. Digitalisation is also an important driver for companies - as a catalyst for completely new business models, for fundamental changes in the working world, for changing customer needs and wants. It is, however, also a tremendous challenge. Torben Bayer, Head of Brand Development and Marketing, explains how Gira will be facing this challenge of how to handle the market in the future.

ENVIRONMENT


PEOPLE


BUSINESS

PROJECT COMPONENTS

Establishment of a "Digital Board"

Development of a "social media cosmos" (Facebook, Twitter, YouTube, Instagram, LinkedIn, Xing)

Establishment of our own platforms with the "Gira Community" (B2B) and "G-Pulse" (B2C)

Digitalisation is a term with a wide range of meanings. What does it mean for Gira? And how will it change how the company handles customers?
Torben Bayer: Digitalisation reaches far into the corporate landscape, as it changes many of the classic business models. For this reason we want to regard digitalisation as an opportunity: we will have to "use powerful content and imagery to spark the enthusiasm of customers, instead of swamping them with techno-speak," as our Managing Director Dirk Giersiepen fittingly formulated this phenomenon. For us in Marketing, digitalisation does not mean doing the same thing but simply through new channels, but it is our goal to adapt the business model, structures, corporate culture and abilities to the new network economy. Quality has not only become a decisive factor in products, but also in communication and information to achieve customer success. To promote awareness of digitalisation, its consequences and opportunities throughout Gira, we have created corresponding framework conditions together with Executive Management.

How can we reach our customers today?
Torben Bayer: We try to address customers and other interested parties where they want to be addressed. With our activities on the social media channels and the Gira Community we are focusing on interaction with customers and other interested parties and therefore have the option of engaging in and steering dialogues. This expands our possible scope of action. The quantifiable effect of these dialogues with key figures such as likes, shares and comments is a main element of our communication strategy. With our online magazine G-Pulse we showcase ourselves as an expert in the field of design and lifestyle, smart living and trends. The higher-level goal is to expand our online presence both nationally and internationally, and to continuously increase the influence of the brand.

PROJECT TEAM


Stefan Holitschka
[Head of Commercial Training]



Lucas Rogowski,
[Head of Technical Training]]



Anthony Young
[Corporate Communication]



Gira
Digital Board

"For us in Marketing, digitalisation does not mean doing the same thing but simply through new channels, but it is our goal to adapt the business model, structures, corporate culture and abilities to the new network economy. Quality has not only become a decisive factor in products, but also in communication and information for successful customer activities."

Torben Bayer, Head of Brand Development and Marketing

What are the greatest challenges for Gira in this context?
Torben Bayer: One important task is sure to be to first channel the tremendously increasing volume of data and then evaluate it in an effective manner. It is just as decisive that our digital presence is always accessible to customers and the defined channels in each country are filled with relevant and appealing content. It will also be important for us to drive visualisation forward further so that our products and company can be more easily "experienced". At the same time we have to stay easily comprehensible for customers throughout the entire value chain and offer them orientation.


With the Gira Community
we focus on interaction
with customers and
interested parties. With our "G-Pulse" online magazine, however, we showcase ourselves as an expert in the fields of design and lifestyle, smart living and trends.

PROJECT PROCESS

Follow

DE EN

Gira and sustainability
Report 2017