Survey followed by planning process In 2011 Gira already carried out an internal survey within the framework of a thesis and assessed whether and how the approach of sustainable company management suits Gira. After the survey revealed that the majority of employees and managers fundamentally thought that sustainable orientation is positive and suitable for Gira, in 2012 the Gira Sustainability Committee took up its work. At the same time work also started on a comprehensive sustainability strategy. It identifies "internal communication" as a central factor of success.
Model, design and communication platform This package of tasks includes various measures. The main priority is the formulation and publication of a sustainability model. Published in October 2013, it provides assistance and orientation for sustainable conduct at Gira. At the same time the company worked with its creative agency to introduce a sustainability logo and a uniform design. This achieved a clear recognition effect and summarised the sustainability model in a way that can be easily and quickly identified. Simultaneously the Gira online sustainability portal was also launched as a central communication platform.