Switching to recycled paper No sooner said than done – in the meantime Gira has already achieved a great deal in this respect. Instead of using different types of paper for printing the Gira brochures, the company now almost only uses environmentally-friendly paper. This affects around 6.5 million sheets of paper every year. To this purpose the Gira Paper Management Team joined forces with the design agency in charge of the brochures to actively search for alternatives. "Together with the designers, we looked at a range of environmentally friendly paper types. After all, in addition to ecological criteria, we had to make sure that the desired quality and printing results were maintained," explains Julia Jäger, Member of the Marketing Department. After the initial selection and selective printing tests in small print runs, the choice fell to a specific paper. "There are very high-quality types of recycled paper available today. Differences to conventional paper are no longer noticeable," states Julia Jäger with satisfaction. Recycled paper has already been found for the Gira catalogue that is FSC / PEFC certified and that is made of 100 percent recycled paper.